GREENCulture blog We put the “green” in greenyness!

According to a recent survey, going green may prove to be more difficult for the average consumer as the expense of convenience and comfort is far too great. A third of Americans in the new study shows that they would give up their iPods if they knew it harmed the environment. Although the poll showed 60%  of Americans are looking for greener products, if modern conveniences were no longer convenient or comfortable, roughly 30% of people would not go out of their way for the greener alternative. “Conveniences have become necessities,” says Suzanne Shelton, whose firm conducted the survey. It’s awfully common sense to attribute comfort and convenience as barriers to any alternative lifestyle. It requires a kind of passion to undertake and change the way we live our lives, which is not a simple and easy endeavor. If the average consumer can find green products as easily as they do any other product, whether in a store or online, then perhaps we can bridge the gap and see the trend to go green widen.