GREENCulture blog We put the “green” in greenyness!

After 40 years, has Earth Day lost its sentimental value since corporate companies have greedily utilized its idea as a manufacturing mechanism? Are they only seeing green in Washingtons, Jacksons, and Benjamins?

When Earth Day was essentially about planting a Cherry Blossom tree, and hanging your laundry outside versus the dryer, now many companies are using it to their benefit. Earth Day was utilized for James Cameron’s box-office blowout film, Avatar to be released, while other businesses exploited that day for an extra 30 percent off their products.

It’s a capitalistic country, and people stay hungry. But are those environmentally-minded folks and environmental organization advocates offended over companies taking advantage of their own passion and way of living?

A New York Times article mentions how 40 years ago, eco-barons were taking their purest belief in nature and enlightening other individuals at no cost. Now that money, business, and marketing have been a prime factor with going green, some may feel Earth Day or being environmentally-friendly is slowly losing its initial intentions.

Denis Hayes, the national coordinator of the first Earth Day believe it’s tragic. He said, “This ridiculous perverted marketing has cheapened the concept of what is really green,” according to the New York Times Article.

In our present society we see environmentally products everywhere, and apparently it is the trend now days. From purses to clothing, eco-products have hit the market and are in demand. Green is the new Black.

But a child proudly owning a green printed stuff animal made from soy fibers completely justifies that they are green? Are they aware of what becoming environmentally-friendly is? Or has corporate gluttony arose and found one of their prime victims to scrutinize and take in part of their business.

Apart from how pleasant it is to own an eco friendly handbag or have your bathroom constructed with recycled bottle glass flooring and sustained wooden accents, it leads consumers in the right direction of preserving planet Earth. We are a fast growing nation. As we try to keep up with technology and culture, I guess forgetting about Earth Day’s initial systematic approach had to start happening. We are talking realistically. We aren’t talking typewriters or Analog television. We are talking about PCs and LCD Hi-Def flat screens. If businesses are luring along consumers to go green as they get the pot of gold, consumers should never forget they purchased an eco-friendly dinner table, and had saved a Redwood Tree.